Can you be disarmingly, shockingly honest yet still persuasive?
Can advertising uplift, rather than prey on insecurities?
Is it possible to truly put clients before profit?
With a fervor bordering on the religious, we are driven to prove to all who will listen that the answer to each and every single one of those questions is yes.
Is it hard? Sure. In the short run trying to do right by both consumer and client takes more work and costs more money.
But then again, taking the more difficult route does have its perks.
For one you sleep well at night. Having a clear conscience doesn’t pay the bills, but it sure does make living more pleasant.
The best perk though? It results in better advertising for the client.
Why? Because for advertising to work, people have to believe your claims. And the easiest way to get someone to believe you is to… you guessed it… tell the truth.
Truth is the best known method of moving merchandise.
As for the agency-client relationship, we believe that when an agency treats every single one of their client's dollars as their own, trust grows. And out of that relationship, powerful advertising sprouts.
Granted, all this is not as easy as it sounds. For one, businesses selling great products and possessing a near maniacal focus on the customer are surprisingly rare. And sometimes an agency just can't crack the nut of a difficult problem.
But it's absolutely possible. We've seen it with our own two eyes.